Spiegazioni dal CEO di Netflix

Oggi vi metto al corrente di una cosa che mi ha fatto piacere.
Mi ha scritto via email il CEO di Netflix scusandosi per come la sua societa` ha gestito una delicata riorganizzazione aziendale che ha praticamente coinvolto tutti i clienti .
Volevo pubblicare anche quelle di Telecom o Parmalat ma ...... non riesco  a trovarle !!!
Che le abbia perse ??
Ahahahahahah

Dear Danilo, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many members felt we lacked respect and  humility in the way we announced the separation of DVD and streaming and the price changes.  That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing. For the past five years, my greatest fear at Netflix has been that we wouldn't make the leap from success in  DVDs to success in streaming. Most companies that are great at something – like AOL dialup or Borders  bookstores – do not become great at new things people want (streaming for us). So we moved quickly  into streaming, but I should have personally given you a full explanation of why we are splitting the services  and thereby increasing prices. It wouldn’t have changed the price increase, but it would have been the  right thing to do. So here is what we are doing and why. Many members love our DVD service, as I do, because nearly every movie ever made is published on  DVD. DVD is a great option for those who want the huge and comprehensive selection of movies. I also love our streaming service because it is integrated into my TV, and I can watch anytime I want.  The benefits of our streaming service are really quite different from the benefits of DVD by mail.  We need to focus on rapid improvement as streaming technology and the market evolves, without maintaining  compatibility with our DVD by mail service. So we realized that streaming and DVD by mail are really becoming two different businesses, with very different  cost structures, that need to be marketed differently, and we need to let each grow and operate independently. It’s hard to write this after over 10 years of mailing DVDs with pride, but we think it is necessary: In a few weeks,  we will rename our DVD by mail service to “Qwikster”. We chose the name Qwikster because it refers to quick  delivery. We will keep the name “Netflix” for streaming. Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD  members will go toqwikster.com to access their DVD queues and choose movies. One improvement we will  make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those  who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years,  but now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.  A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated. There are no pricing changes (we’re done with that!). If you subscribe to both services you will have two entries on  your credit card statement, one for Qwikster and one for Netflix. The total will be the same as your current charges.  We will let you know in a few weeks when the Qwikster.com website is up and ready. For me the Netflix red envelope has always been a source of joy. The new envelope is still that lovely red, but now  it will have a Qwikster logo. I know that logo will grow on me over time, but still, it is hard. I imagine it will be similar  for many of you. I want to acknowledge and thank you for sticking with us, and to apologize again to those members, both current  and former, who felt we treated them thoughtlessly. Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight.  Actions speak louder than words. But words help people to understand actions. Respectfully yours, -Reed Hastings, Co-Founder and CEO, Netflix p.s. I have a slightly longer explanation along with a video posted on our blog, where you can also post comments.

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